SEO can be a great way to improve your website’s visibility and organic search traffic, but it can also be expensive if you don’t know where to look. We will discuss ways that you can optimize your SEO on a tight budget. We will cover both free and paid options, so you can choose the ones that work best for you. Let’s get started.
Choose the Right Keywords
If you have a tight budget, you must be strategic about your chosen keywords. You want to select keywords with a high search volume but not too competitive. An excellent way to find these keywords is using the Google AdWords Keyword Planner tool. Once you have your list of keywords, you can start optimizing your website for them.
Some things you can do to optimize your website for your chosen keywords are including the keyword in your title tags, meta descriptions, and headings. Use keyword-rich phrases and synonyms to help your website rank for long tail keywords. Creating content around your chosen keywords is also a great way to optimize your website. Try to make at least one blog post or web page per week focused on your chosen keywords.
Optimize Your Titles and Meta Descriptions
The Lets Be Game Changers site and many other sites discuss SEO and its importance for small businesses. While on a budget, your small business needs to be strategic about how you use SEO to receive the most ROI. Strategically optimizing your title and meta descriptions is one way to do so.
Your title and meta description are what show up in the search engine results pages (SERPs), so make sure they’re click-worthy. Write titles that are clear and concise, and include your target keyword. Likewise, write meta descriptions that accurately reflect your article’s content and include your target keyword. Doing so will not only help your article rank higher in the SERPs, but it’ll also help you attract clicks from potential readers.
Research Your Competition
You do not need a lot of cash and resources to do adequate market research on your SEO competition. Start by conducting a Google search of keywords related to your business. Look at the top three to five results and analyze their website content, backlinks, and social media presence. Identify their strengths and weaknesses, then use this information to improve your SEO strategies.
Another way to research your competition is to use tools like Alexa’s Competitive Analysis and SEMrush. These tools provide insights into your competitor’s website traffic, keywords, backlinks, and more. Use this information to improve your own SEO marketing efforts.
While some of the tips mentioned above may require a financial investment, many can be done at little to no cost. Consider these budget-friendly ways to optimize your SEO and see results in the new year. Are there other methods you’ve found helpful in improving your site’s ranking on search engines? Let us know in the comments below.