Digital marketers and SEO professionals are always looking for new ways to improve their clients’ online presence and their website’s ranking in Google’s search results. Google’s search engine algorithm constantly changes, making it more difficult for online businesses to rank higher. The best search engine optimization strategies, practices, and techniques must constantly evolve. To measure the success of your SEO campaign, simply estimating organic search traffic is not enough. Online marketers often overlook other aspects of SEO success. Let’s talk about them.

Points to Consider When Getting Organic Search Traffic

Most online businesses measure the success of their SEO efforts by the amount of organic traffic they get. Your SEO campaign will be more successful if you get more organic traffic. However, this is not correct. Google now offers results from social media and PR websites, expanding the reach of organic search. Google’s search engine algorithms have become more complex and precise, making it more difficult for SEO professionals to judge how the algorithm analyzes websites.

Google’s new search features, such as the answer box and carousel, can make a big difference to your organic search metrics. Google will highlight quality information about your website even if it doesn’t rank highly. But even if you do rank well, your click-through rate can drop if your competitor puts your website’s content in the response boxes. It’s easy to see why high-quality content is so important.

Real Source of Traffic

Groupon, a popular ecommerce marketplace, has de-indexed its website for nearly 6 hours to test the effects of de-indexing. Groupon found that organic traffic dropped by almost 60% after de-indexing, while direct traffic dropped by nearly 60%. You can drive more traffic to your website by avoiding fundamental problems like misattribution and de-indexing.

Direct Channel Specified by Major Web Browsers

It is essential to determine the source of your website’s traffic. Major browsers, such as Safari and Google Chrome, are now very smart. When you enter a search term, they can quickly crawl your search history and give you an immediate suggestion. When you click on the browser’s suggestion link, you are technically bypassing organic search results. This is attributed to you as a direct channel. You’re probably a regular Internet user and know that modern browsers can quickly find what you’re looking for, even if you’ve only typed in a few words or phrases. This means that traffic you thought was organic is now considered direct traffic. They may not show up in your SEO report. However, the credit for the previous search engine optimization is still yours.

Importance of Getting Organic Traffic

Sometimes you get website traffic through mobile apps that don’t send referral data. These leads can be considered direct traffic. These leads may have been part of your SEO strategy, such as a local business listing. However, you do not receive credit for these leads. Google now allows users to access the app page directly through search results and bypass the website. SEO experts and website owners must consider many aspects of organic and paid search channels to maximize clicks and conversions. Organic traffic remains the most critical metric in search engine optimization, but other factors can be used to measure the true value of your SEO campaign.